Eran Kali Chairman Eran Kali is the founder of Terra Firma Nano Materials. He brings more than 20 years' experience in technology entrepreneurship. In addition to being the chairman of Terra Firma, Kali serves as a marketing executive of a leading technology firm in the electronics industry. Prior to this, Kali acted as a consultant to early-stage technology start-ups to develop strategies and product roadmaps, and build a global network of business relationships with partners in Japan, Korea, Europe and the United States. In 1989, Kali co-founded Ligature, an OCR company, where he served as vice president of R&D until the company’s acquisition by Wizcom Technologies in 1997. Within Wizcom, Kali was chief technology officer and a development leader of the Quicktionary Pen, a portable translating pen scanner. In 1999, Wizcom became the first Israeli company to be publicly traded in Frankfurt, and in 2000 Kali became president and was responsible for overseeing Wizcom’s technology roadmap and re-strategizing plan. Kali holds a bachelor’s degree in computer science and psychology from the Hebrew University, Jerusalem. Kali is an avid and competitive mountain biker and the father of two boys living in Jerusalem         Assaf Katan General Manager Assaf is a business development, marketing & investment professional and entrepreneur who has been working in the hi-tech market for the last 10 years. In the late 1990's, Assaf was a Team Leader at Shaldor, the leading strategic consulting firm in Israel working with leading global companies, and later co-founded his own successful consulting activity. Following this, Assaf worked for 5 years at Comverse, the world leader in Value Added Services solutions for Telecom operators, in various Corporate Marketing and Business Development roles, where he initiated and led the company's entry into new domains. In the last 2 years, Assaf has led entrepreneurial activities, among them the set up of Liav Fund, an early stage, technology oriented investment fund. Assaf holds a bachelor’s degree in psychology and business administration from the Tel Aviv University.