Terra Firma Nano Materials' mission is to revolutionize the bicycle industry by enabling the creation of a new generation of superior components and products – stronger, lighter and more resilient; premium positioned and priced; yet commercially viable for mass production and distribution. Terra Firma will accomplish its mission by combining its two key assets – strong expertise in the bicycle industry complemented by intimate and high level relations, and an exclusive right within the bicycle industry to market the innovative technology of its partner NanoReady. NanoReady's world leading nano-materials technology enables the manufacturing of products with highly superior material properties compared to existing products on the market, with the unique ability to control a wide variety of such properties – weight, strength, flexibility, durability and more.
		Terra Firma Nano Materials aims to harness this technology to enable its customers not only to improve and upgrade their current product offerings, but also to introduce totally new product concepts and designs based on these newly available and highly superior nano materials.