Nano-materials in bicycles The introduction of custom designed nano-particles into legacy materials such as steel, aluminum and other materials allows radical enhancements of these materials. Improved characteristics include: Weight reduction Increased hardness simultaneously with flexibility and shock resistance Increased fatigue immunity; longer life span Superior surface quality out of mold Thermal advantages: heat insulation or conductance or immunity     Terra Firma's vision is to transform the world of bicycles through the implementation of advanced nano-materials technology, enabling the creation of highly superior bicycle products and components. The company holds a combination of two key assets which provide it with a unique position to execute its vision:       In-depth knowledge of the bicycle product and business environment Exclusive rights within the bicycle market to a pioneering nano-materials technology that is commercially viable for high volume consumer products.           Terra Firma is the exclusive product development and commercializing partner for the bicycle market of NanoReady Ltd. (www.nanoready.com), a world leading nano-materials designer and producer. Terra Firma engages with manufacturers in the bicycle industry to define new improved materials for existing applications, and explore new engineering concepts based on radically enhanced material properties.