In the production cycle of various products, manufacturers take raw materials – metals, alloys, ceramics and others – through different processing procedures in order to produce the final product. Such materials which go through standard industrial processes – sintering, forging, MIM (Metal Injection Molding), lamination and others – inherently hold certain characteristics: Their average particle grain size (the basic "building block" of the material) is in the micron level, with relatively broad size distribution and uneven dispersion. The particle size reflects directly on some of the material's properties (e.g. surface quality), while the inconsistency reflects on other properties (e.g. strength, resistance to fatigue). The grain particles are not all crystalloid in shape, but rather some of the material is amorphous. This mean the outcome material is heterogeneous, with different areas in the material exhibiting different properties. The energy consumption of the manufacturing process is high as it needs to "overcome" the large grain size and the heterogeneous nature of the material. This translates into both high temperatures and long manufacturing cycles. Nano-materials are a more advanced form of materials, whose basic grain size is on the nanometer scale. These materials hold the potential to overcome the drawbacks of standard materials described above and vastly improve the performance of manufactured products across a wide range of criteria. While this provides for exciting and perhaps revolutionary advancements on the product end, most of these technologies are very high cost and not commercially viable for the majority of markets. Terra Firma has identified and partnered with NanoReady, a world leading nano-materials technology company which holds a highly innovative, proven and commercially viable technology in this space. Terra Firma is NanoReady's exclusive marketing and distribution partner in the bicycle market. NanoReady develops, manufactures and markets nano particles from a wide variety of materials, which enable superior finished products, while reducing the cost, time and energy consumption of many manufacturing processes. Manufacturers implementing NanoReady's technology gain a wide range of options for improving the durability, weight, surface quality, strength and other characteristics of their products, without changing their physical dimensions. Alternatively, this technology enables manufacturers to produce totally new product concepts and designs, utilizing the superior properties of NanoReady's materials. All this is done while actually reducing the time, cost and energy consumption of many manufacturing processes. NanoReady's technology involves the addition of pre-designed nano-particles into the said manufacturing process. These additives cause the materials of the manufactured products to form in a fully homogenous, crystallized manner with particle grain sizes at the nanometer level – i.e. 1000 times (!) smaller than in standard manufacturing processes. Thus, the outcome material demonstrates immensely superior properties across all key parameters - strength, hardness, fatigue resistance, surface quality, etc. Utilizing NanoReady's technology, a unique additive can be designed to produce virtually any customized material per the required specifications of a given application. The technology enables to determine not only the material's particle grain size, but also these crystals' morphology (e.g. spherical, cubic, platelets, rods), providing more flexibility and control in the definition of the outcome material. Furthermore, NanoReady's technology enables doing all this for a broad variety of die casting manufacturing techniques without changing the original production process. This unique proposition means that manufacturers can implement this technology with short time-to-market and create products with a highly improved cost / benefit ratio. And, due to the small particle grain size and the homogenous material, the required energy and time for the manufacturing process are vastly diminished.